Posts Tagged ‘car wash’
One thing that is very important to us in our business is to know what our customers think about everything we do. So many businesses fail to see that what their customers think is the most important thing of all, because without the customer then there would definitely be no business to begin with. There is nothing that we appreciate more than receiving honest feedback from our customers because it really helps us to grow our brand in the best way possible. Today the question that is on our minds is, “what do you actually think of the term ‘waterless’?”
It might seem like a silly question considering the fact that our entire brand is built off of a product that has the word waterless in its name, but it is still a very valid question to us. The only reason we feel comfortable even discussing this with all of you is because by being here reading this right now, we already know you are on board with what we stand for. So to clarify our question a bit further, what sort of thoughts does the world ‘waterless’ conjure up for you?
We ask because recently it has come to our attention that some people who are not involved in waterless washing of their vehicles view the word waterless as it relates to car care as a negative. So far some of the feedback is from people who are afraid that a waterless product could actually damage their car and it is not something they would use on their own vehicle. Needless to say, this does not help us to grow our own brand, the waterless car wash as a whole, or help the environment through our efforts.
Of course, that is just a small sample size and made up people who have no idea what the waterless car wash is at all. On the other hand, those are exactly the type of people we are targeting and need to be educating to start using waterless products for their own benefit and the benefit of the environment as well. If the word waterless is holding us back from that, then it might be time to start rethinking our strategies a little bit. Believe us, it would take a lot before we made a complete branding switch, but it is something that we should be thinking about ahead of time in case that ever needs to happen.
So after you tell us your opinions on the word waterless itself, do you have any other suggestions for what might make a better name to describe our product? Waterless we feel works really well because it describes the product as simply as possible. We really do like the term waterless but as we said, it never hurts to have some backup ideas that could be used if it ever comes to that. What do you all think
At Freedom Waterless Car Wash we are always looking for the best ways to make our product more environmentally friendly. That is one of the major reasons that we got into this business in the first place was to try to do our part to help clean up the earth. Our products have helped to save millions of gallons of water all over the world but those results still aren’t enough for us. We are always striving to bring out the next big thing to save resources and we think we have got a great one for you this year.
We are soon going to start unveiling our new concentrated in a bottle solutions that let you fill your own water to make the full solution. We have always offered our concentrate to all of our customers but up until now it was only in bulk sizes that are much too big for the average consumer and better suited towards waterless car wash businesses. With this new bottle we are changing all of that as we are offering the offering the concentrate right in a normal sized Freedom Waterless Car Wash bottle.
The bottle that you know and love will come shipped to you with 3 ounces of Freedom Waterless Car Wash concentrate inside. Once you receive the bottle you can open it up and fill it to the top with regular water right from your tap. Give it a little bit of a shake and you will have the same Freedom Waterless Car solution that you have come to know and love.
Some people might ask questions like, “if it isn’t broke, then why fix it?” and our answer to them is simple. By shipping out these concentrate in a bottle products we can save resources and energy in a lot of ways. First off, by having you fill up the bottles yourselves then the weight that is actually being shipped which has a large bearing on fuel consumption can be reduced greatly. Secondly, the factories that produce these products will be doing much less work overall meaning not as much time or resources will be used in the process. By doing things this way, everybody wins.
We want to make sure however, that our customers know that by purchasing this new version, they will be getting the same quality of product that they have always been used to. It is the same if you were to purchase a large 1 gallon container of our concentrate for commercial use – only this is a much smaller and easily transportable container that is great for personal use. Once you add the water, the end result is exactly the same as if you had bought the original formula to begin. Only difference is that beyond just washing waterlessly to help the environment, you are also going a step further to take any additional loads off the environment as well. Remember, every little bit counts so do your part today!